幸运飞艇长龙网

換鏈神器

電商類網站SEO可執行方案及目標計劃管理分享

2016/11/28 17:40:23 標簽: SEO可執行方案 1 個評論 2166 次瀏覽

GEIZIJIFANGLESANZHOUDEJIAQI,JINQIJIELEYIGEDIANSHANGLEIWANGZHANDESEOXIANGMU,JINTIANYOUKONGZHENDUIZHEGEXIANGMUQIANQIZUODEYIXIESEOXIANGGUANDEGONGZUO,NACHULAIHEZHANCHANGPENGYOUZUOYIXIAJIAOLIU。YOUYUZHIQIANYIJINGDUIWANGZHANZUOLEZHENDUAN,YINCIBENPIANWENZHANGZHUYAOCONGJUTIDEZHIXINGFANGANHESEOXIANGMUMUBIAOJIHUAGUANLILIANGGEFANGXIANGJINXINGFENXIANG。

幸运飞艇长龙网 YOUYUSHIZHIXINGFANGANJIAOLIU,SUOYIFEICHANGYOUBIYAORANGZHANCHANGPENGYOUKANDAOJUTIDEWANGZHAN(http://www.epin.com)JINXINGYOUZHENDUIXINGDEDUIBIJIAOLIU,BIJINGRUGUOZHIKANFANGANDEHUA,XIAXIANGKONGJIANTAIDA,YEBUNENGDADAOBENCIFENXIANGJIAOLIUDEXIAOGUO!FEIHUABUDUOSHUO,ZHICHUOFENXIANGDENEIRONG:

一、SEO執行方案

幸运飞艇长龙网 SHOUXIANKANYIXIABENCIZHUANXIEDEZHIXINGFANGANZHENGTIBAOHANDEDATINEIRONG:

幸运飞艇长龙网 RUSHANGTUMULUJIEGOUZHONGKEYIKANCHUZHUYAOBAOHANWANGZHANSEOMUDE、WANGZHANDANGQIANWENTIHUIZONG、ZHENGTIYOUHUASILUHEJUTIDEKEZHIXINGFANGANSIDAKUAI。YINCIDIYIDADIANJIUCONGZHESIGEFANGXIANGJINXINGFANGANFENXIANG:

1、網站SEO目的

TONGGUOSHISHISEO,SHIXIANWANGZHANZAIGEDASOUSUOYINQINGSHANGDELIULIANGBIAOXIAN。

2、網站當前問題匯總 

2.1 TKDSHEZHIBUFENYEMIANYOUWENTI;

2.2 WANGZHANGENYUMINGYUwwwYUMINGMEIYOUZUOGUIZE301ZHONGDINGXIANG;

幸运飞艇长龙网 RUSHANGTU,JINGCHAXUNZHENDUAN,MUQIANGENYUMINGHEWWWYUMINGJUNBEISOUSUOYINQINGSHOULU,SHOULULVJINWEI30%ZUOYOU,GUANJIANCIJIHUMEIYOUPAIMING,QUANZHONGFENSANSHIQIZHONGFEICHANGZHONGYAODEYIGEYUANYIN,YINCI301ZHONGDINGXIANGSHIDANGQIANWUBIYAOZUODEYIJIANSHI。

2.3 DUIYUBUZUOLIULIANGYINRUDEYEMIANMEIYOUZUOnofollowCHULI;

幸运飞艇长龙网 2.4 RobotsDESHEZHIJINLIANGPINGBIDIAOYINSIHEMINGANXINXI;

2.5 WANGZHANZANSHIMEIYOUSHEZHIYOUHAOXINGDE404YEMIAN;

2.6 JUHEYEMIANURLMEIYOUZUOWEIJINGTAIHUACHULIHUOZHEDONGTAICANSHUGUODUO;

2.7 XIANGQINGYEMEIYOUZUOXIANGGUANXINGCHANPINTUIJIAN;

2.8 SHANGPINXIANGQINGYEDECHANPINMINGCHENGMEIYOUSHIYONGH1QUANZHONGBIAOQIAN;

2.9 YEMIANMOBANZHONGRONGYUDAIMAGUODUO;

幸运飞艇长龙网 2.10 SHANGPINXIANGQINGYECHANGTUMOSHIGAIWEITUWENMOSHI;

2.11JINGLEJIEWANGZHANSHOUXIANYUSHANGPINSHULIANG,ZANSHIMEIYOUZUOJUHEYEMIAN,MUQIANJINJINZHIYOUYIGEPINPAILEIDESHUXINGZHI

3、整體優化思路

幸运飞艇长龙网 GUANYUYIPINSHANGCHENGDEJUTIYOUHUASILUZHUYAOCONGYIXIAJIGEFANGMIANRUSHOU,RUXIAJIETU:

4、可執行方案

YOULEYISHANGDESANBUZUOWEIJICHU,XIANZAIDAOLEZUIZHUYAOYAOFENXIANGDEZHIXINGFANGAN(ZHIXINGFANGANZUIHAOJIEHEWANGZHANBENSHENJINXINGDUIBICHAKAN,BIANYUZHENDUIXINGDELEJIEGAISEOFANGAN,CONGERDADAOBENCIFENXIANGDEMUDE):

4.1 第一階段

4.1.1 根域名與WWW域名做301規則對應

GENYUMINGepin.comXIAMIANSUOYOUYEMIAN(BAOHANSHOUYE)YUwww.epin.comXIAMIANSUOYOUYEMIAN(BAOHANSHOUYE)ZAIWEBFUWUQIDEPEIZHIWENJIANLIMIANZUOGUIZE301ZHONGDINGXIANG;

4.1.2 TKD梳理優化

幸运飞艇长龙网 FUBIAO“WANGZHANURLGUIFANYIJIGUANJIANCIGUIFAN.xls”,KUYUPIANFU,RUYOUBIYAOKEYILIUYANSUOYAO。

4.1.3 商品詳情頁使用H1標簽

BIRU:http://www.epin.com/goods.php?id=703 SUOYOUDECHANPINXIANGQINGYEMOBAN

RUTUHONGSEKUANGKUANGWEIZHI,SHIYONGQUANZHONGBIAOQIANH1LAIZUO。

4.1.4 友好404頁面設置

幸运飞艇长龙网 RUSHANGTU,WANGZHANMUQIANMEIYOUSHEJIYOUHAODE404YEMIAN,ZHENDUIWANGZHANBUCUNZAIDEURLQUANBUZHIXIANGYOUHAOXINGDE404YEMIAN,WOCHAKANDANGQIANWANGZHANDEFENLEIHECHANPINXIANGQINGYERUGUOBUCUNZAI,JUNTIAOZHUANDAOSHOUYE,BIMIANZHEZHONGQINGKUANG。

4.1.5 增加sitemapXML地圖

SitemapXMLWENJIANGESHIYAOQIUYIJIGUIFANQINGCANKAOhttp://zhanzhang.baidu.com/college/courseinfo?id=267&page=2

4.1.6 服務起增加CURL主動推送

幸运飞艇长龙网 CURLZHUDONGTUISONGGONGNENGGESHIYAOQIUYIJIGUIFANQINGCANKAOhttp://zhanzhang.baidu.com/college/courseinfo?id=267&page=2

ZHUDONGTUISONGGONGNENGFENJIZHONGKAIFAXINGSHI,JINGCESHICURLZHEZHONGTUISONGFANGSHISHIZUIHAODE,SUOYIXUANZECURLZHEZHONGTUISONGFANGSHIBUSHUDAOFUWUSHANG。

4.1.7 nofollow標簽添加

SHILITUYI:

SHILITUER:

SHILITUSAN:

幸运飞艇长龙网 RUSHANGTUHONGSEKUANGKUANGWEIZHIYEMIANYUANDAIMAABIAOQIANZENGJIArel=”nofollow”SHUXINGZHI。

4.1.8 robots的設置

WOCHAKANLEYIXIAWANGZHANMUQIANDErobotsWENJIAN,ZHUYAOSHEZHIPINGBIZHIZHUPAQUDEWENJIANZHUYAOSHIFUWUQISHANGDEYIXIEBUHUIZAIWANGZHANQIANDUANYOURUKOUDEWENJIAN。RUGUOFAXIANYOUYINSIHUOMINGANDEYEMIANCHUXIANZAIQIANDUAN,YOUBUXIWANGSOUSUOYINQINGZHUAQUDAO,KEYISHIYONGrobotsWENJIANPINGBIDIAO。

4.1.9 URL的不合理使用

SHILIZUTUYI:

SHILIZUTUER:

JULIRUSHANGLIANGZUTU,JIBENSHANGDUIYUSEOLAISHUO,JUNSHILIANGGEHUOZHEDUOGEURLDIZHIDUIYINGTONGYIGEMUBIAOYEMIANHEGUANJIANCISHEZHI,DUIYUSEOLAISHUOSHIDAJI,YINCIGUOLVDIAODUOYUDEDONGTAICANSHU,MINGQUEWEIYIDEURL,TONGYIRUKOU,SHIDANGQIANBIXUYAOJIEJUEDEWENTI。URLGUIFANFUBIAO“WANGZHANURLGUIFANYIJIGUANJIANCIGUIFAN.xls”(RUYOUBIYAO,KELIUYANSUOYAO)。

4.2 第二階段 

幸运飞艇长龙网4.2.1 YEMIANDAIMAXIAOZAOCHULI 

幸运飞艇长龙网4.2.2 SHANGPINXIANGQINGYEZENGJIAXIANGGUANTUIJIANMOKUAI 

幸运飞艇长龙网4.2.3 XIANGQINGYESHANGPINMIAOSHUGAIWEITUWENHUNPAIMOSHI 

4.2.4 WANGZHANZUOCDNJIASU 

4.2.5 LIEBIAOYEMIANZUOFUWUQIHUANCUNCHULI 

幸运飞艇长龙网4.2.6 LIEBIAOYEMIANSHAIXUANJIZHIYIJIZHANSHIJIZHIZUOYIBUJIAZAICHULI 

4.3 第三階段

幸运飞艇长龙网4.3.1 ZHANNEISOUSUOHOUTAISHUJUTONGJIGONGNENG

4.3.2 CHANPINSHUXINGJUHEYEMIAN

BENPIANWENZHANGZHUYAOFENXIANGDIYIJIEDUANDEKEZHIXINGFANGAN,ZHIYUDIERSANJIEDUANDEJUTIFANGANHOUXUHUILUXUFENXIANGGEIDAJIA,QISHIZUOWEIYIGESEOerDOULIJIE,JISHISHIHENXIAODEWENTI,ZAISHIJIGONGZUOZHONGTUIJINDOUXUYAOMOHEMANCHANGDETUIJIN,SUOYIFANGANSHIFOUYOUXIAOGUO,QISHIHEXINHUANSHIZHANGWOZAIZHIXINGDERENSHOULIMIAN。

二、目標計劃管理

ZAISHIJIGONGZUOZHONGYOULEKEZHIXINGFANGAN,ZUIZHUYAODEHUANSHIZHIXING,SUOYISEOerYIDINGYAOYOUYIGEZIJIXIGUANXINGDEMUBIAOJIHUAGUANLIBIAO,YONGYUJIANKONGTUIJINXIANGMUDEZHIXINGJINDU,SEOCHUXIAOGUOXUYAOSHIJIAN,SUOYIGAOXIAODESEOXIANGMUGUANLI,TONGYANGSHIYIGESEOerSUOBIBEIDESUZHI。XIAOBIANZAIZHELIFENXIANGYIXIAZIJIDEMUBIAOJIHUAGUANLIBIAO。(BEIZHU:MUBIAOJIHUAYIDINGYAOYUFANGANYIYIDUIYING)

CONGYISHANGBIAOZHONGKEYIKANCHUMUBIAOJIHUAGUANLIYEFENWEISANGEJIEDUAN,YIYIDUIYINGKEZHIXINGFANGANZHONGSANGEJIEDUAN,MEITIANDUIJIEZHEGEBIAOGEZHONGJINXINGZHONGDEXIANGMU,KEYIRANGNIFANGBIANDEGUANKONGSEOFANGANDEZHIXINGJINDU,BIJING21SHIJI,XIAOLVJISHIXIAOYI。

BENPIANWENZHANGYOU“MILUDEXIAOPACHONG”(WEIXINGONGZHONGHAO:seopachong)ZHENGLIYUANCHUANG,ZHUANZAIQINGZHUMINGZUOZHEBANQUANXINXI,XIEXIEHEZUO!


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